TV Advertising

Answers to your top questions about cable and broadcast TV ads

Cable vs Broadcast?

Broadcast TV airs on major networks; cable targets specific channels.

Who benefits most?
Is TV advertising effective?
What about targeting options?
Who should choose broadcast?

Businesses reaching adults 35+, homeowners, and professionals.

Yes, linear TV remains trusted and effective for building brand awareness and credibility.

Cable TV offers more localized targeting, while broadcast covers broader regional audiences.

Brands aiming for wide regional reach and general audience exposure.

Bright living room with modern inventory
Bright living room with modern inventory

Gallery

Snapshots of cable and broadcast TV in action

A busy TV control room with multiple screens showing live broadcast feeds.
A busy TV control room with multiple screens showing live broadcast feeds.
A close-up of a cable TV remote control with colorful channel buttons.
A close-up of a cable TV remote control with colorful channel buttons.
An outdoor billboard advertising a local cable TV channel lineup.
An outdoor billboard advertising a local cable TV channel lineup.
A family watching a broadcast TV program together in a cozy living room.
A family watching a broadcast TV program together in a cozy living room.